As a holiday gift to the United Way and the entire community, IABC
members donated 2.5 hours of time to help organizations to help solve their
greatest communication issues. Issues brought to the table included corporate
communications, public relations, employee communications, marketing
communications, public affairs and many other forms of business communications.
The event invited seven organizations and they were
individually paired with one or two IABC members and students from Mohawk College
and McMaster University
I was selected to work with the Hamilton Association of
Residential and Recreational Redevelopment Programs (HARRRP), which had two
organization representatives present. Major issues discussed were how to better
brand HARRRP in the community to help increase
sponsorship and donor contributions.
This event came at a perfect time since we are currently
working on creating IMC (Integrated Marketing Communication) plans in class. This
workshop offered a new level of learning for me as a student, allowing me to
work on real life situations alongside a knowledgeable communications
professional. I felt that I was able to actively participate in the discussions
and offer invaluable insight to the organization.
I believe that there is no better gift to give than to offer
the best skills you have and feel that the Gift of Communication is wonderful
gift to give organizations that would not normally be able to invest in. All
participating organizations were very enthusiastic and appeared to be very
grateful for a new set of eyes on their communication plans. I look forward to hopefully
being able to give the gift of communication again in the future!
Thank you IABC!
No comments:
Post a Comment