Recently, the class left our typical learning environment, boarded a
school bus and headed to downtown Toronto to visit a couple Public Relations
Agencies.
The field trip was a very informative, positive and
an eye opening experience. Overall, both agency visits were very enlightening
and I could speak highly of both but I was overly impressed with the second
stop at Hill& Knowlton agency. Only knowing the basic information and
intimidating facts about agencies prior to this field trip, I had no desire to
work at a firm or agency. Hill & Knowlton possessed an exciting atmosphere
and work ethic that knocked my socks off and ultimately changed my opinion and
outlook on agency work. I was impressed with their think bold and big attitude
and the high standards they adhere to and the variety of work that they work
on.
Hill & Knowlton is Canada’s top-rated public
affairs and public relations consultancy. They have a network of 83 offices in
46 countries and nine Canadian offices. H&K offers small-agency focus with
large-agency resources. The agency works alongside with a variety of large
scale clients including Bell, Virgin, Ducks Unlimited, Royal Canadian Mint,
Mental Health Commission of Canada, etc.
Hill & Knowlton showed me the importance of
branding yourself and being different, from how you present yourself to the
experience you have listed on your resume. They value their employees and the
experience they bring to client work. Appropriately delegating team members to
client projects allows the company to benefit and make use of all employees’
individual talents. Showing this understanding of their employees’ individual
skills, made me really take notice of their appreciation of all skills their
team members have to offer. This in turn would make all team members feel
valuable and essential to projects.
I was impressed with the positive
environment within the agency. While sitting in the presentation, I was able to
take notice of employees walking past and noticed a continuous positive vibe
from every person that walked by. The two H&K employees that were in the
presentation to speak of their involvement within the company were also very
optimistic and mentioned how they thoroughly enjoy working within the agency.
They spoke of how they appreciate the variety of work they are able to work on
which allows them to continuously stay focused on projects as they do not find
themselves bored of repetitive work. Even when asked what they do not enjoy,
they couldn’t even speak negatively about anything other than an administrative
task of calculating account hours.
The high standard they
adhere, quality of work, variety of client projects and continuous dedication
to cooperative work in a bold and different approach is definitely motivating. Many classmates were
turned off by the agency environment; felt it was overwhelming, intimidating
and strongly believe that it is not a place they plan to work at. Coming from
previously working in the news industry, where it is a busy and competitive
work place- an agency just might be a great fit for me in the world of PR. Having previous media experience will still allow me to work within media
relations (which I desire) while improving on other various PR skills. The fast paced
environment and high standards is an environment I would definitely excel in
and look forward to one day having the opportunity to work within an agency and
learning from senior coworkers who offer great expertise to a variety of work.
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